Explore the objects displayed throughout Lexus Swindon and uncover the stories they tell. From centuries-old Japanese craftsmanship and traditions to pioneering engineering and imaginative technology, each reveals something about the thinking, precision and attention to detail that makes Lexus unique.
The Takumi Cat Challenge represents the extraordinary level of skill, precision and craftsmanship at the heart of Lexus. Takumi craftspeople spend years perfecting their abilities, developing an exceptional sensitivity to even the smallest details.
The famous challenge involves folding an origami cat in under 90 seconds using only the non-dominant hand. More than a test of dexterity, it demonstrates the concentration, coordination and attention to detail expected of a Takumi Master – qualities that can be found throughout the design and creation of a Lexus.
Advanced technology plays an important role in Lexus design, but some details still require something technology cannot replicate – the sensitivity of the human hand.
Lexus designers use traditional clay modelling alongside digital design techniques to shape and refine the surfaces of a vehicle. Specialist tools allow craftspeople to make incredibly subtle adjustments, using sight and touch to perfect the final form. It is this combination of human craftsmanship and modern technology that helps give every Lexus its distinctive character.
The Gömböc is a remarkable mathematical object that demonstrates how precision and imaginative thinking can create something unexpected. However it is placed, its unique shape allows it to right itself and return to its stable position.
For Lexus, it represents a similar approach to technology – innovation should have a purpose and create something the driver can genuinely experience. The Lexus RZ, for example, positions its battery beneath the vehicle floor to create a low centre of gravity, contributing to greater stability, balance and ride comfort.
The Gömböc is a fitting representation of the precision, technology and thoughtful engineering behind Lexus.
The pyramid of champagne glasses recalls one of the most memorable demonstrations of Lexus engineering and refinement.
In the famous 1989 advertisement for the Lexus LS 400, champagne glasses were stacked on the car while it accelerated on a dynamometer, which remained remarkably undisturbed even as the car reached high speed.
The demonstration became a powerful illustration of the smoothness, balance and engineering precision of the LS 400, helping establish the standards of refinement that would become synonymous with Lexus and its relentless pursuit of perfection.
If something you’ve seen has caught your interest, or you’d simply like to find out more, our Lexus Swindon team is here to help.
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