Swindon automotive retailer Fish Brothers is set to bring one of the UK’s newest car brands to the town, with a new LEPAS dealership opening on Ashworth Road this September.
Work is currently underway on the new dealership, which will be located alongside Fish Brothers Honda, ahead of its planned opening in September 2026. LEPAS is a new electrified automotive brand from global manufacturer Chery International, with a focus on distinctive design, intelligent technology and plug-in hybrid performance. The new dealership will add another brand to the growing Fish Brothers portfolio and give motorists across Swindon and the surrounding area the opportunity to experience LEPAS as it begins its introduction to the UK market.
Leading the brand’s arrival will be the LEPAS L8, a large five-seat plug-in hybrid SUV and the first LEPAS model set to launch in the UK. The L8 introduces the brand’s distinctive “Leopard Aesthetics” design philosophy, combining contemporary styling with advanced technology, comfort and electrified performance. Fish Brothers will mark the arrival of LEPAS with a special launch and test-drive event in early September, giving local customers the opportunity to visit the new dealership, learn more about the brand and experience the L8 for themselves.
A spokesperson for Fish Brothers said:
“We are incredibly excited to bring LEPAS to Swindon and to be one of the retailers introducing this completely new automotive brand to UK customers. Bringing a new manufacturer to the town is a fantastic opportunity for us, and we think LEPAS will offer something genuinely different for local motorists through its combination of design, technology and electrified performance. Work is progressing well on the new dealership alongside our Honda site on Ashworth Road, and we are looking forward to opening the doors and welcoming people in. Our launch and test-drive event will also give customers an early opportunity to spend time with the L8, speak to the team and experience the vehicle on the road. We cannot wait for people across Swindon and the surrounding area to see what LEPAS has to offer.”
Customers looking to be among the first LEPAS owners in the UK can also take advantage of the LEPAS Founders Club. A fully refundable £99 deposit can secure a place, with qualifying customers receiving benefits worth almost £1,800, including a £1,000 customer saving, a three-year service plan and an exclusive LEPAS handover gift box. The Founders Club is limited to the first 500 qualifying customers, with reservations required by 31 August 2026.
Book on to the Launch Event below.
About Fish Brothers
Fish Brothers is a family-owned automotive retailer with a long-standing presence in Swindon, representing a growing portfolio of vehicle manufacturers across the town and surrounding area.
